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Does Your Marketing Grab Your Prospects Attention?

Does Your Marketing Grab Your Prospects Attention?

Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic?

What you need to know…

Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them emotionally. Simply telling them that you’re the best at what you do won’t work. You can’t just say you’re trustworthy, reliable and exceptional. That’s the same thing your competition does. Prospects don’t believe you. You MUST educate them as to why you’re trustworthy, reliable and exceptional.

Why you need to know this…

To consistently attract more clients to your business… and to effectively convert prospects into clients, it’s critical that you create a series of short, clear and concise messages that compel your prospects to instantly want to know more information about your product or service. These short messages must focus on the benefits your business provides to them, and on the value you provide that your competition doesn’t.

When you create compelling messages that quickly and clearly articulate what you do and the value you provide, interested prospects will feel compelled to seek you out for additional information. In other words, a well-crafted message “pre-qualifies” your prospects for you… allowing you to focus your limited time and efforts on those prospects that are truly interested in what you sell.

The cost to you if you fail to act…

A well-crafted and well-developed message can generate a tremendous number of new leads for your business each and every time you use it in your marketing. This same information is then incorporated into scripts that you or your staff will use to convert interested prospects into actual paying clients. It doesn’t do you any good to generate a thousand interested leads if you don’t know what to say to them to convert them from leads into sales.

Marketing is always the key to small business success, and the small business owner who learns the process to creating and implementing great marketing will dominate their industry.

To take a Test Drive on our system visit http://increaserevenueandprofits.com/guidedtour

To your success,

Tom Flowers

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

Finding the Best Business for You

Owning a business and owning the right kind of business for you are, of course, two wildly different things.  Owning the wrong kind of business can make you absolutely miserable.  So if you are considering buying a business, it is prudent that you invest the time and effort into determining the best kind of business for your needs and your personality.  In a recent Forbes article, “What is the Right Type of Business for You to Buy?” author Richard Parker explores how buyers should go about finding the right business fit.

Parker is definitely an expert when it comes to working with buyers as he has spoken with an estimated 100,000 buyers over his career.  In that time, Parker has concluded that it is critical that you don’t “learn on your own time.” 

His key piece of advice concerning what type of business to buy is as follows.  “While there are many factors to be considered, the answer is simple: whatever it is you do best has to be the single most important driving factor of the revenues and profits of any business you consider purchasing.”  And he also believes that expertise is more important than experience.  Parker’s view is that it is critical for prospective buyers to perform an honest self-assessment in order to identify their single greatest business skill and area of expertise.  The last thing you want to do is pretend to be something that you are not.

Parker makes one very astute point when he notes, “Small business owners generally wear many hats: this is usually why their businesses remain small.  Remember that every big business was once a small business.”  As Parker points out, whoever is in charge of the business will ultimately determine how the business will evolve, or not evolve.  Selecting the right business for you and your skillsets is pivotal for the long-term success of your business.

All of this adds up to make the process of due diligence absolutely essential.  Before buying a business, you must understand every aspect of that business and make certain that the business is indeed a good fit for you.  According to Parker, if you don’t love your business, it will have trouble growing.  This point is impossible to refute.  Owning and growing a business requires a tremendous amount of time and effort.  If you don’t enjoy owning and/or operating your business, success will be a much more difficult proposition.

Finding the right business for you is a complicated process even after you have performed a proper evaluation of your skills and interests.  After all, do you really want a solid business with great potential for growth that you would hate owning?  By working with brokers and M&A advisors, you can find the best business fit for your needs, personality, and goals.  These professionals are invaluable allies in the process of discovering the right business for you.

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Whether you are looking to exit your privately held business, represent an acquisition-minded corporation, value your business, or are personally interested in owning or building value in your own company or franchise, Colonial Business Brokerage offers the professional services that successfully bring buyers and sellers together.

Copyright: Business Brokerage Press, Inc.

Digital Stock/BigStock.com

The post Finding the Best Business for You appeared first on Deal Studio – Automate, accelerate and elevate your deal making.

How Can You Build A Million Dollar Business?

Build A Million Dollar BusinessHow would you like your business to generate a minimum of $1 million dollars per year?

OK… so how do you plan to accomplish this goal? Here are the startling facts you MUST know…

Less than 3% of small business owners make more than $100,000 annually and less than one half of 1% ever reach $1 million dollars in total revenue

When you factor in a 30% profit margin on a million dollars in revenue, that only translates into an actual income of $300,000. And a big chunk of that goes to the government.

That’s not much more than the business owner was making when they worked a regular job and didn’t have all the worries and headaches they have now. And for those that do make $300,000 annually… they’re in the top one half of 1% of ALL wage earners.

Most small business owners make far less than that, and have no clue how to make things better

What if we could hand you an entire series of strategies that have a proven and tested track record for generating million dollar businesses?

How would you like to receive information every week by email that will walk you, step-by-step, through the process required to build a multi-million dollar business?

Put us to the test!

If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before.

Watch Our Guided Tour

Whether you are looking to exit your privately held business, represent an acquisition-minded corporation, value your business, or are personally interested in owning or building value in your own company or franchise, Colonial Business Brokerage offers the professional services that successfully bring buyers and sellers together.

Does Your Business Need More Profits?

More ProfitsWould it shock you to know there are a multitude of strategies that could easily double or triple your business’s profits?

For example, how often do you leverage off of your relationships with your current customers?

Most business owner’s count their blessings that they sold them once and never consider going back and asking them to buy multiple times.

In fact, for those prospects of yours that don’t buy from you, how many times do you contact them and give them additional chances to purchase what you sell. The answer for most business owners is NEVER!

Did you know that only 3% of all prospects are ready to buy right now?

The remaining 97% are not… and they need to be nurtured on a repetitious and continuous basis. For the businesses that do this, their profits soar through the roof.

In fact, research shows that most prospects don’t become serious about buying until you market to them at least 6 times. Often existing and past customers and prospects are all but forgotten by most businesses. They assume that when these people need something they will either come in or call.

Businesses with this attitude are missing out on an enormous amount of revenue that comes from staying in continuous contact with their customers and prospects.

So how often are you contacting your prospects?

What if we could give you an entire array of profit-generating strategies that could skyrocket your business financially and eliminate your money worries forever?

Put us to the test!

If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before.

Watch Our Guided Tour

Whether you are looking to exit your privately held business, represent an acquisition-minded corporation, value your business, or are personally interested in owning or building value in your own company or franchise, Colonial Business Brokerage offers the professional services that successfully bring buyers and sellers together.

Do you have a compelling message?

Do You Have A Message So Compelling It Practically Forces Your Prospects To Buy?

You’re at the store waiting in line and you strike up a conversation with the person next to you. They ask you “what do you do?” Most people respond by saying: I’m an attorney, I’m a consultant or I’m a jeweler. Not very compelling is it.

Most business owners just tell people exactly what they do… not knowing that it’s usually the wrong thing to say if you want to peak someone’s interest.

What you need to know…

Knowing the right way to position what you do can be the difference between a highly successful business and a mediocre one.

Why you need to know this…

The truth is this. No one cares who you are or what you do. They only care about themselves, and what’s important to them. The key is to always frame what you do in terms that relate to prospects who want your product or service.

For example, instead of saying “I’m a jeweler,” what if the jeweler said this… “”I provide discounted diamonds with the highest quality, the lowest prices and the boldest customer protection guarantee in the industry.”

In less than 10 seconds, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of what we refer to as an “elevator pitch.”

The cost to you if you fail to act…

Do you have a 10 second elevator pitch? Do you have a follow up 30 second pitch in the event someone says “how do you do that?” If you don’t, you’re losing a lot of revenue as well as precious market share to your competition. Your message is the heart and soul of your business. It communicates value to your prospects and without it you’re doomed to compete forever on price.

Create your very own compelling elevator pitch, and let us know if we can help you make it a “million dollar message.”

To take a Test Drive on our system visit http://increaserevenueandprofits.com/guidedtour

To your success,

Tom Flowers

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

Is Your Business Charging Optimal Prices?

Higher PricesWant to know the closely guarded secret when it comes to price?

The buyer decides if the price you charge is acceptable by determining the benefits they’ll receive. Follow this to the letter and you can quickly and easily dominate your market.

In fact, you’ll not only dominate, but you can charge double what your competition charges and still be viewed as the best deal around.

That’s because prospects don’t buy based on price.

They buy based on value. The more value you add, the more you can charge and the more the prospect perceives they’re getting the best deal.

The key is to implement a series of proven and tested value-add strategies that position your product or service as offering the best deal… despite the fact that you charge double or triple what your competition charges.

But that’s just the tip of the iceberg.

Did you know there are a multitude of pricing strategies that can dramatically increase your bottom line?

For instance, we recently discovered a pricing strategy that allowed one of our clients that sold a product for $39.95 to instantly DOUBLE their price.

Although this is a 100% increase in price, when we tested this strategy it only decreased their customer order rate by 17% versus offering the product at the original $39.95 price point. Do you realize that’s a 75% increase in gross revenue… just for applying one simple strategy that didn’t cost this business owner a thing.

How would you like a 75% overnight increase in your total?

What if we could give you an entire array of pricing strategies that would forever remove price from your prospects decision making process?

Put us to the test!

If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before.

Watch Our Guided Tour

Whether you are looking to exit your privately held business, represent an acquisition-minded corporation, value your business, or are personally interested in owning or building value in your own company or franchise, Colonial Business Brokerage offers the professional services that successfully bring buyers and sellers together.

Great Tips for Selling Your Business

It takes preparation and focus to sell most businesses.  The reality of the situation is that it can take years to achieve this goal.  Partnering with a business broker or M&A Advisor is a smart step towards selling any business, as these pros know the very best tips.  In that spirit, let’s take a look at some great tips for selling your business.

Getting your business ready to sell means carefully evaluating the foundation.  Any significant problem can send buyers “running for the hills,” so be sure that you work out any problems well before placing your business on the market.  If you have any litigation or environmental issues, you most definitely want to address those issues before it is time to sell.  Nothing will scare away prospective buyers quicker than pending litigation or the specter of a potentially costly environmental clean-up.

A second key issue you’ll want to address is determining who exactly has the legal authority to sell the business.  If a board of directors or majority stockholder situation is in place, then selling a business can become more complex than it would be if you were dealing with a sole proprietorship or partnership.  Again, the last thing you want is for “legal surprises” to occur when you get ready to sell a business.

If you have non-negotiable items, be certain that those items are discussed upfront.  Revealing your non-negotiable items at the very beginning of negotiations will save everyone involved a great deal of trouble.

Tip three involves maintaining a flexible mindset.  In most circumstances, you simply can’t have everything that you want.  Both buyers and sellers need to be flexible.  Sellers will want to be flexible about any real estate.  Buyers may not want real estate associated with a given business, and you need to be prepared for this.  Sellers should also be prepared to accept valuation multiples for lack of management depth and other factors, such as reliance on a small number of customers.

At the end of the day, sellers should partner with experienced professionals such as attorneys and business brokers.  You’ve put a lot of time, energy and resources into building your business.  When it comes time to sell, it is only prudent to put together the best team in order to achieve optimal results.

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Whether you are looking to exit your privately held business, represent an acquisition-minded corporation, value your business, or are personally interested in owning or building value in your own company or franchise, Colonial Business Brokerage offers the professional services that successfully bring buyers and sellers together.

Copyright: Business Brokerage Press, Inc. 

XArtProduction/BigStock.com

Does Your Business Need More Transactions?

More Transactions

Increasing the number of times your customers purchase from you represents a profound and simple business-building strategy that can easily double or triple your profits immediately, yet few businesses ever use it.

If you have a business that has current customers, then you already have a relationship established with them. You have already invested substantial marketing dollars and resources to attract and keep them as customers.

Now is the time to put into place specific revenue-generating strategies to help them purchase more often so they benefit even greater from your product or service.

We’re not suggesting you manipulate or push unneeded products or services onto your customers. Instead, we’re advocating that you serve your clients better by offering them additional products and services they want and need.

By getting your customers to purchase more often, you dramatically reduce the cost of growing your business.

Acquiring new customers is both difficult and expensive. But getting your customers to purchase more often is incredibly easy and costs virtually nothing to do… when you know, understand and apply the right strategies in the right situations.

Does this really work?

Have you looked in your over-stuffed mailbox lately? It includes several such catalogs by multi-million dollar companies (that did not start out this way).

Direct marketers such as Victoria’s Secret or Pottery Barn may be the best at using this powerful growth strategy. Once you purchase a product from them, they systematically mail you a catalog at specific intervals. Can you imagine how much money each one of their beautiful four-color, 30-40 page catalogs cost?

You may have even asked yourself “How can they possibly afford to continue sending these out every week?” They know, statistically and scientifically that you will buy the items in their catalog far more often, and from them as opposed to their competitors, if they consistently remind you of their offerings.

This strategy applies to EVERY business… and the increase in revenue can be dramatic!

Consider a quick oil change business. The recommended duration of an oil change typically is every 3,000 miles. There are those customers that change their oil at this exact interval. However, the true opportunity for this business lies in the group that tends to focus on an oil change AFTER the mileage has been reached. This describes 90% of all oil change customers.

It takes somewhere between one to four weeks before they finally come in for the service. What is it costing the oil change business if this group averages an oil change every 3,500 miles? Would you believe a staggering 15% in revenue… just from this one behavior!

How would you like to see an immediate 15% increase in total revenue WITHOUT spending any additional time, money or effort to get it?

What if we could give you a strategy that would practically FORCE these customers to not only come in for their oil change at 3000 miles… but to consistently come in BEFORE they reach that interval?

Put us to the test!

If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before.

Watch Our Guided Tour

_______________________

Whether you are looking to exit your privately held business, represent an acquisition-minded corporation, value your business, or are personally interested in owning or building value in your own company or franchise, Colonial Business Brokerage offers the professional services that successfully bring buyers and sellers together.

Does Your Business Need More Conversions?

More Conversions

How would you like to sell more of your products or services…
without increasing your traffic?

If that’s your goal, then you need to improve your conversion rate.

Business owners are always looking for the magic formula that can optimize the performance of their lead generation efforts. Unfortunately, there is NO magic bullet… just a systemized process that can double or triple your current conversion rates.

Let’s face the facts. I’ve seen just a slight change to a headline, one item added to a bulleted list, or the placement of a video on a website pay off in massive ways.

Sometimes even seemingly tiny changes — the headline color or the words you use on your buy button — can instantly double your sales.

Generating a multitude of leads is worthless unless you can convert the vast majority of those leads into actual sales.

So how would you like to know the secrets to converting
all of your leads into paying clients?

Put us to the test!

If you’re serious about building a successful business and you’ve decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then click the link below and we’ll show you first hand exactly how we help thousands of small business owners worldwide to generate more leads, attract more clients and make more money then they have ever made before.

Watch Our Guided Tour

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Whether you are looking to exit your privately held business, represent an acquisition-minded corporation, value your business, or are personally interested in owning or building value in your own company or franchise, Colonial Business Brokerage offers the professional services that successfully bring buyers and sellers together.

Do You Know How Your Client’s Make The Decision To Buy What You Sell?

Do You Know How Your Client’s Make The Decision To Buy What You Sell?

Have you ever given any thought as to how your clients make that all important decision as to whether or not they will buy your product or service? What is it EXACTLY that triggers their buy / don’t buy button? Is it really price that controls their decision, or are other factors involved?

What you need to know…

Believe it or not, price is actually one of your prospects last considerations. Human nature says that no matter who buys what you sell, they will always want “the best deal.” That doesn’t mean the lowest price, but it does mean they want the most “VALUE” for the price they pay. The perception that your product or service offers extraordinary value controls their final decision.

Why you need to know this…

The key is to create “extraordinary value” as it relates to what you sell. In fact, if you do this, you can even charge a much higher price, providing the perception of value justifies that price. Unfortunately, most business owners don’t have a clue how to create “extraordinary value,” and therefore don’t offer it to their prospects, costing themselves massive market share and a boatload of lost revenue.

To create value, a business must “innovate.” You must understand the things your clients want from your product or service, and then use innovative ideas and solutions to either remove the pain and frustration they normally associate with what you sell, or enhance the benefits they receive from using it.

For example, the daycare mom who feels frustrated and worried when she drops off her child at daycare because she doesn’t know how the child is being cared for finds tremendous relief and peace of mind (extraordinary value) when the daycare installs Web Watch… a 24 camera surveillance system that allows parents to view their child online, anytime.

The cost to you if you fail to act…

If you fail to create “extraordinary value,” then you look like, feel like and smell like your competition. You will be forever doomed to compete with them on price, and when you’re forced to compete on price, you have just lost the battle. There will always be someone willing to undercut your price… ALWAYS!

By innovating your business, you begin to separate your business from your competition. You begin to eliminate your competition from the minds of your prospects… and you will have your prospects literally saying to themselves that “I would be an absolute fool if I bought this from anyone else.”

Innovation attracts your “ideal” clients to your business. These are the clients that will buy more from you at premium prices. They will spend more money and buy from you over longer periods of time. Your revenue and profits begin to skyrocket as you begin to add unprecedented market share.

Look for ways to “innovate” your business and do so in such a way that you create extraordinary value in the minds of your prospects.

To take a Test Drive on our system visit http://increaserevenueandprofits.com/guidedtour

To your success,

Tom Flowers

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.