3 Reasons You Should Sell Your Business

3 Reasons You Should Sell Your Business

By Pamela Wasley, CEO at Cerius Executives for Entrepreneur.com (http://www.entrepreneur.com/article/247990)

In the back of their heads, many entrepreneurs are thinking, “when should I sell my business?” Owners who ponder over selling their businesses do not always do so out of financial desperation or trouble but usually because they are looking for the next opportunity.

Here are three reasons to consider when thinking about selling your business.

1. Business value

Colleague John Hammett is an investment banker at Corporate Finance Associates and a former company owner himself. At one point in his career, Hammett was working for an entrepreneur in his mid-50s who sold one of two divisions in his company. While working on the transaction with the company owner, Hammett learned some valuable advice that has stuck with him to this day.

“Anytime you have an opportunity to get liquidity in your company, you need to seriously consider it because running a business is risky and the longer you hold on to that business and the bigger you get, the more chance you risk of failure,” says Hammett. “There is value in a business but no liquidity until you go through a transaction of selling a piece or all of your company to a buyer.”

2. Tired of risk

In the early stages of a business, owners are more confident in taking risks, because they don’t have much value in their companies yet to lose. Taking chances are essential and beneficial if the founder wants their business to grow beyond the initial stages.

As the company grows, so does the value — and owners become more conservative fearing greater damage than when it was a smaller business. Owners who are older no longer have the luxury of time to spend years on damage control fixing bad strategies, so they avoid those risky situations that could lose their company.

Business owners should always be looking to exit their investment.  Not because the company may be in a bad place but because it is a smart business decision.

3. Time for change

Cal Lai, president and CEO of Recom Technologies (who also is an Cerius advisory board member), points out that owners have many reasons for selling their businesses.  Although a chance at liquidity is a good reason for an owner to decide it’s time to sell the business, it may not be the only reason. After dedicating 15 to 20 years of time, energy and resources into building a company, CEO’s and founders may find themselves ready for retirement. Or an owner may be ready for some change and seek a new opportunity. That could be motivation enough.

As a serial entrepreneur himself, Lai says, “A good entrepreneur is always looking at their options going forward. Time is always a risk, and the more time your business is out there, the greater risk you have.”

Before you sell

As an owner you have financial goals you are continuously striving for and this applies to selling your business as well.  Things to keep in mind when thinking of selling your business are:

  • Timing of the sale
  • Getting your company ready to sell (audited financials, the right technology, a good executive team, etc.)
  • Finding the right potential buyers

Selling a company is not always only about getting the best price. Collegue Murray Rudin, managing director at for Riordan, Lewis & Haden, a private equity firm says, “If the firm is entering into a deal in which they are only selling a percentage of their business and will continue to be engaged, then other kinds of factors are equally important as price. These factors include the caliber, the reputation, the references, the culture, the chemistry and the trust of the private equity firm or other type of firm they are going to partner with.”

The mindset of an owner selling their business should not be obsessing over the last few dollars of valuation but rather focused more on the quality of people they will be partnering with as a result of the sale. Rudin argues that this is the biggest mistake business owners make in scenarios where they intend to roll over significant equity.  Remember, once the deal is done, you have to work with these people.  Make sure they are the right match for you and your company no matter what price they are offering you for a piece of your business.

The final piece of advice: Plan your exit and be ready when the timing is right to pursue your company’s maximum value. Sell it on your terms rather than the market’s terms.


To see if you’re running a valuable business Colonial Business Brokerage invites you to take a free, no obligation, confidential questionnaire to see how your business currently stands in 8 key drivers of business value. It only takes 10-12 minutes to complete and you will instantly receive your results and find out how your business is performing in those 8 areas.

This questionnaire is an assessment tool that allows you to see your business the same way a potential buyer would look at it. Whether you want to sell your business now, in 5 years, or just want the peace of mind to know you’re building a valuable asset for the future taking this questionnaire can help you.

So head to colonialbb.com/vbs and get started today.