Posts Categorized: Business Owner

WP Curve Get Acquired By Go Daddy

In 2013, Alex McClafferty co-founded WP Curve, a company that provided IT support for people with a WordPress site. McClafferty and his partner stitched together a network of contract support professionals in developing countries and quickly grew the company. They hired a few managers, and by the beginning of 2016, McClafferty was already looking for… Read more »

The Secret To Great Marketing

Previously, we discussed the purpose of marketing… to help facilitate your prospects’ decision-making process. I also said there were two additional ways to view marketing’s purpose in simpler terms… enter the conversation taking place in the head of your prospect answer the number one question on your prospect’s mind… at just the right time I then asked… Read more »

The Backstory Behind E&J Gallo’s Acquisition of Barefoot Cellars

Michael Houlihan and Bonnie Harvey built Barefoot Cellars to sales of more than 600,000 cases of wine per year when they got the attention of E&J Gallo, America’s largest winemaker. Gallo was impressed with how quickly a $7 bottle of Barefoot moved off retailers’ shelves and were intrigued by Barefoot’s use of grassroots sponsorship to… Read more »

Avoiding The Commoditization Rat Race To The Bottom

Jean-Eric Plamondon was in the scrap metal business where the stereotypical operator is a shady character buying metal by the ton with a blow torch in one hand and a wad of cash in the other. Plamondon decided he wanted to do scrap metal differently and discovered farmers were keen to clean up their land…. Read more »

From 10 Employees to 10X Revenue

Alex Bates co-founded Mtell in 2006. The software company used artificial intelligence to predict when a piece of heavy machinery like an oil rig was about to fail so workers can preemptively fix what’s about to break. If that sounds like a niche service offering, it was. Bates and his co-founder were able to grow… Read more »

Why You Should Fire Yourself

If you find yourself in a position where your customers always insist on speaking with you directly instead of your employees, then you might want to consider shifting your structure so you can improve the value of your business. Here’s why: a business that can thrive without the owner at the center of all its… Read more »

Did You Know This About Your Marketing?

Everything you have ever learned… everything you have ever been taught… and everything you have ever been told about marketing is WRONG! Please consider this! Next time you’re online, I want you to search out and compare a few websites. Compare 2 or more moving company websites, or perhaps fencing contractors, or attorneys, or accountants… Read more »

Understanding Corporate Social Responsibility (CSR)

If you don’t exactly understand what corporate social responsibility (CSR) means, don’t worry.  We’ll cover the main points you need to know.  CSR is increasingly seen as something that companies of all sizes need to be aware of, so let’s take a closer look at a few of the finer points. There are 4 basic… Read more »