Posts Categorized: Small Business Marketing

Do You Know How Much Each Client Is Worth To Your Business? The lifetime value of each client is defined as the total gross profit that you accumulate from a customer over their lifetime of doing business with you less the acquisition cost and marketing expenses over their lifetime. When you know this value, you… Read more »

Previously, we discussed the purpose of marketing… to help facilitate your prospects’ decision-making process. I also said there were two additional ways to view marketing’s purpose in simpler terms… enter the conversation taking place in the head of your prospect answer the number one question on your prospect’s mind… at just the right time I then asked… Read more »

  I hope you found the time to watch the marketing video I sent you last week. It contains revolutionary information about marketing that may have a dramatic impact on your business moving forward. Click here  if you haven’t watched it yet. And if you did watch it, I deeply apologize about the fact that… Read more »

Everything you have ever learned… everything you have ever been taught… and everything you have ever been told about marketing is WRONG! Please consider this! Next time you’re online, I want you to search out and compare a few websites. Compare 2 or more moving company websites, or perhaps fencing contractors, or attorneys, or accountants… Read more »