We know consumers have shifted their eyes from televisions to mobile devices, so how are companies raising upwards of $28 million to capitalize on this evolution?
For Mitchell Reichgut, co-founder of Value Exchange Advertising (VEA) company Jun Group, he helped create a service that has multi-national and luxury brands running to them to reach their target customers. Jun Group is a pioneer in VEA where a marketer will offer a mobile phone user access to something cool like a game or some valuable content in exchange for watching an ad.
Jun Group raised $28 million in venture financing before ultimately being acquired by Advantage Solutions last fall.
In this interview with Reichgut, you’ll learn:
- A refreshingly simple way to evaluate potential investors
- The surprisingly tough question to ask interested investors
- What to do when a partnership falls apart
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