Want Your Marketing To Work… EVERY TIME!

Posted by & filed under Business Growth, Business Owner, Marketing, Small Business Marketing.

 

I hope you found the time to watch the marketing video I sent you last week.
It contains revolutionary information about marketing that may have a dramatic impact on your business moving forward.
Click here  if you haven’t watched it yet.

And if you did watch it, I deeply apologize about the fact that you will NEVER look at the FedEx logo the same way again 🙂

Today, I want to emphasize a few of the major points the video made, such as the actual purpose of marketing.

The video said it’s supposed to help facilitate your prospects’ decision-making process.

Remember last week I said that prospects shop value… NOT price.

I emphasized the fact that prospects are always looking for the best deal!

Well, that’s the purpose of marketing… to help prospects determine who is really offering them the best deal.

That’s “facilitating their decision-making process.”

But those are really big words, so think of the purpose of marketing in simpler terms.

It’s entering the conversation taking place in the head of your prospect.

Or here’s another way to look at it… marketing’s job is to answer the number one question on your prospect’s mind… at just the right time.

Now, compare your current marketing to this standard and see if it meets these critical criteria.

Look at your website and see if it does this.

For 99.9% of business today, it doesn’t even come close!

To determine how likely your marketing is to convert, simply fill out my Conversion Equation Evaluator

Once completed, you will know with 100% certainty whether your current marketing will be successful at converting prospects and closing more sales for your business… AND whether your current marketing will actually make you money or not!

If your marketing fails the evaluation process, you will know WHY… and you will know EXACTLY what to do to correct it so it never fails again.

After calculating your marketing conversion level, I can show you exactly what to do with your website and marketing collateral that could double or triple the number of prospects who respond to your marketing.

Just schedule a complimentary meeting with me.

Next week, let’s discuss the 3 fundamentals of marketing that will enable your business to begin to dominate your entire market while out-selling your competition.

Have a great week!