When It Makes Sense To Accept Equity Instead Of Cash

Darby founded customer software consultancy Matched Pattern in 2017 but had become exhausted by the hamster wheel of constantly chasing new business to keep his consultants busy.

As a project-based consultancy, Darby’s exit options were limited so he decided to swap his equity in Matched Pattern for shares in Matched Pattern, a company with a desperate need for software engineers.

In this episode, you’ll learn:

  • When it makes sense to accept equity instead of cash
  • The hardest part of running a service business
  • The best tip Darby received before even starting his business

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