Angela Mader founded fitlosophy®, a fitness and lifestyle products company, in 2008. Beginning with a fitness journal she called “Fitbook”, Mader built a brand that focused on helping customers achieve their fitness goals.
By 2017, fitlosophy had grown to 6 employees, $2 million in top-line revenue and Mader was selling her journals in 16,000 stores including giant retailers like Target, Walgreens and CVS. That’s when CSS Industries (NYSE: CSS) came knocking.
In this episode, you’ll learn:
– How to get acquirers to place a value on your brand
– The surprising secret to getting national retailers like Walgreens to carry your product
– How licensing deals can act as a Trojan Horse for finding an acquirer
– How to think about up-front cash, employment agreements, and earnouts when reviewing an offer letter from a public company
– The ultimate acid test for any entrepreneur
Do you want to improve the value of your business?
Find out how you score on the eight factors that drive your company’s value by completing the Value Builder Questionnaire: