Do You Have A Message So Compelling It Practically Forces Your Prospects To Buy?
You’re at the store waiting in line and you strike up a conversation with the person next to you. They ask you “what do you do?” Most people respond by saying: I’m an attorney, I’m a consultant or I’m a jeweler. Not very compelling is it.
Most business owners just tell people exactly what they do… not knowing that it’s usually the wrong thing to say if you want to peak someone’s interest.
What you need to know…
Knowing the right way to position what you do can be the difference between a highly successful business and a mediocre one.
Why you need to know this…
The truth is this. No one cares who you are or what you do. They only care about themselves, and what’s important to them. The key is to always frame what you do in terms that relate to prospects who want your product or service.
For example, instead of saying “I’m a jeweler,” what if the jeweler said this… “”I provide discounted diamonds with the highest quality, the lowest prices and the boldest customer protection guarantee in the industry.”
In less than 10 seconds, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of what we refer to as an “elevator pitch.”
The cost to you if you fail to act…
Do you have a 10 second elevator pitch? Do you have a follow up 30 second pitch in the event someone says “how do you do that?” If you don’t, you’re losing a lot of revenue as well as precious market share to your competition. Your message is the heart and soul of your business. It communicates value to your prospects and without it you’re doomed to compete forever on price.
Create your very own compelling elevator pitch, and let us know if we can help you make it a “million dollar message.”
To take a Test Drive on our system visit http://increaserevenueandprofits.com/guidedtour
To your success,
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