Nobody likes paying for a hundred TV channels when all you want is a few, which is why so many people are dropping cable in favor of a subscription to only the select channels they’ll watch.
Similarly, no investor wants to buy a business with a hodgepodge of product lines if they can’t figure out how to value and monetize all of what you’ve created.
…Which is how Ryan Deiss got himself into a sticky situation.
Deiss is the co-founder of Digital Marketer, a growing e-learning platform for marketers with – up until recently – a thriving annual conference that draws 7,000 marketers and speakers like Sir Richard Branson.
When Deiss went to raise money for Digital Marketer, would-be investors didn’t know how to categorize them. Some investors liked Deiss’ e-learning company but didn’t want to be in the events business. Others liked events and didn’t value e-learning as much. That’s when Deiss made a drastic decision that would end up paying off handsomely.
In this episode, you’ll learn:
- How more product and service lines could reduce your market value
- How to identify if you have a division worth selling off
- What it takes to get Richardson Branson to keynote your event
- How to negotiate your Non-Compete
- The one thing you should never do when agreeing to an earn out
- The importance of knowing your number before you start negotiating with an acquirer
- How to fly business class on your acquirer’s dime
- How to avoid the biggest regret Deiss wishes he had avoided
If you’re interested in improving the value of your business, take our questionnaire or contact Colonial Business Brokerage today at 443-982-7332.